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What is opportunity cost?

Animated explainer video - Royal College of Physicians (2016)

Project background

In collaboration with my department (Education at the RCP) and the National Clinical Guideline Centre (NICE), we developed an introductory course to Health Economics.

  • PowerPoint

  • Adobe Illustrator

  • Adobe AfterEffects

  • Adobe Media Encoder

  • Interviewing SME's

  • Script writing

  • Storyboarding

  • Character design

  • Animation

  • Recording and editing voiceovers


As well as creating the overall course (See Introduction to Health Economics), I also thought it would be a good idea to liven some of the dry material and help explain some of the ideas and theories through a series of animations and explainer videos.

In order to do this, I broke down the content into smaller digestible parts and scripted it out, working closely with the assigned Health Economists to ensure I was hitting the right marks. Once the scripts were approved, I drew out a rough storyboard, created the assets in Adobe Illustrator and animated it through AfterEffects. I then bought it all to life with background music and a voice over.

In total I created 3 animations.

My role
Storyboard and process of development
Preview explainer video
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